Become a part of it - The Experience at a different Wine Show
Yep, I guess most of you wonder now on which page is Robert once again. Well, I know that I could tell you about the latest cellar and vineyard news, and do not worry I will do so, but today I rather would like to write about my experiences with a new upcoming wine generation. A generation myself came in touch with the other day and one that is becoming more and more interesting for the South African wine industry in my opinion. Anyway, to make a long story short, I was in Guguletu, a township 15 km from Cape Town away. And no, I didn’t need a bulletproof west. Usually it is a safe area, but it has got surely its dodgy moments I must say – a little bit of Harlem in Mothers City.
Well, Seidelberg, in particular our Winemaker Cerina De Jongh, Siyaya Zamikhaya and myself went to the iTown Wine Festival 2009 – Vukuhambe / Gugulethu. Itown Wine Festival is Cape Town’s only township wine event. It is an event which takes place on an annual basis. The Guguletu festival is dedicated to bringing wine to emerging townships wine enthusiasts, as well as creating a new platform for the industry. And lets be honest it is as well a platform for the industry to interact with local townships trade which includes taverns, sheebens and bottles stores.
So I passed all the security spots, drove through the gate and there it was standing right in the middle of the Guguletu neighborhood the big tent of the iTown Wine Festival. Quite surreal, I must convince. I felt a little bit out of place for the first few seconds, but when I entered the tent things changed immediately and the whole festival looked like all the other festivals I used to join but with far more African Spice in the air, which I personally quite enjoyed. It was quite busy, round about 2500 oenophiles attended the show over the weekend, many Guguletu locals, as well as government VIP’s and other, how they call it black diamonds from the Cape Town suburbs who ‘jol’ in the townships.
Our stand was placed right next to the entrance thereby we were able to keep the overview and attract the majority of the visitors. After the tasting had been started, some of the visitors put a big smile on my face in the way how they reacted. Some just came straight to our stand and said: “I would like to try some wine” – “Sure!” So you pour the wine and chat about it. But while you explain the wine you only hear “Ggggglllllluuu-Mmmmhhh-Swallowed-GONE” and the empty glass is facing you once again. Yes, that’s the one side, but there is a growing percentage of it that is different - and good old Siyaya mentioned to me before we arrived as well: “ If you want to be part of the new upcoming generation you need to be patient, open-minded, empathetic but as well as honest and believe the process will aim in the end.” So I took him seriously and there are always two sides of a coin.
What was inspiring for me were those really enthusiasts young people, probably my age, who really want to learn. They only came for one reason – to learn about wine. They feel in a good bottle of wine lays something different, something more; they know there is something unique in the taste and there is a certain “drink culture” involved. But they can’t explain it and they become very curious. As a result they join your stand and ask a lot of questions. Some really basic, even some strange ones - but isn’t this attitude far more better then to nod and to agree only and in the end they are just uninformed as before? They don’t feel ashamed about to ask, that’s what I enjoyed the most.
This is the new wine generation of tomorrow I am talking about .They want to join the Wine-Club, they want to show the world:”Yes, I enjoy wine as well and I want to experience the world of wine.” I spoke to a good friend of mine too, Winston Zakhe, he made a good point. He said to me: “Robert, isn’t this the same scenario the people used to experience 15 years ago in the new upcoming markets like Russia or Poland or the Czech Republic? That’s why we need to be patient, need to be in touch with the basics and need to educate them and tell them more about wine and what comes with it … we even need to stay by those who don’t even let their palate touches the wine except the throat– because it will pay back in the end and you will be a big part of this new market!
Good point he made. Everything is a process and that’s why I like to see Seidelberg participating at these kinds of events. It feels good and it feels right to be part of it and it made me so proud when those young wine fans look at you and say: “Yes, I smell and taste it what you mean …I get your point … and wow, I like it a lot as well.” …
























November 11th, 2009 at 1:01 pm
Hey Robert,
It’s cool to hear that Seidelberg is not only involved internationally, but that you also focus on local festivals and events. For me, that is an important sign to see that a winery is involved locally. It is encouraging to hear that there is always a new generation of oenophiles starting in the world, even if it first means learning how to truely enjoy the wine, instead of gulping and gone. Patience is definitely a virtue, and it will be rewarding for everyone in the end!
until the next…
November 11th, 2009 at 1:07 pm
Hi Rob!
Always nice to hear young people are interested in wine and not only in vodka.
What is the average wine consumption per person in SA? And how it is developing?
Greetings, Maria
November 11th, 2009 at 5:22 pm
hi robert,
i especially like 2 aspects of your latest experience: first of all it’s great to hear that a new generation of wine afficionados is going to enter the stage in south africa. a new generation that is no longer dedicated to wine just by doing the hard labour in the vineyards, but also by enjoying the harvest. and as we all know, learning by doing is the best way to train the palate, the senses and tasting skills. we all had to go through the same school…
secondly i fully appreciate your and seidelberg’s commitment. bringing a new attitude towards wine to the townships is not only a smart way to approach new promising target groups. for me it’s also an important step to foster a new generation that puts the focus on one thing: the unique joy only high quality wines are able to provide. because no matter what colour your skin is - the only colours that really matter are red, white and rosé.
thank you very much for these good news from the cape
and keep on blogging!
cheers, a:rne
November 11th, 2009 at 9:50 pm
Hi Robert,
there are no silly questions !
Today I tasted wine (I have to admit it was australian shiraz) with young friends from Russia, Taiwan and Iran and they were just as curious as your people at the wine festival. Wine is becoming the worldwide drink for sophisticated people.
At the weekend we will taste your Cabernet Reserve 2005 against Langoa Barton 1986. I know this sounds like a strange tasting, but I just got these two bottles recently and I would like to see which wine my friends will prefer. I will tell you about the results.
Oh by the way , I think the “glglglg swallow and gone” drinker does exist around the world.
Greetings
Dion
November 12th, 2009 at 7:01 pm
@dion:
i fully agree with you. only those are silly questions that have never been asked.
and: wine is already part of a sophisticated lifestyle all over the world. my very own experience as an expat in china, korea and thailand shows that the upcoming generations are extremely aware of wine culture. but: even for the very privileged chosen few in asia, top quality wines are still very hard to find. but even if most people have to start their wine careers with low quality wines, their taste will soon demand more (better quality). compared to them the visitors of the itown wine festival where robert presented seidelberg’s wide range of classy wines were even more privileged - even if most of them can not afford a very fancy lifestyle.
one more question: the cabernet reserve 2005 you mentioned is it a robert’s cabernet sauvignon reserve? i’m really interested in the results of your private tasting. will the top bordeaux vintage 1986 still be complex enough to step into the arena with the concentrated yet expressive much younger cabernet reserve?
excited about reading which one pleased your palate more,
a:rne
@robert: what are the main differences between the 2005 and 2006 robert’s cab reserve (which i was only privileged to enjoy)?
November 13th, 2009 at 6:43 am
hi @dion I think the idea is a good one and please let me know what you guys think, but let me tell you that the 2005 Reserve Carbenet will be victoriously in this regards … ha ha ha … I also share the same view with regards to the silly questions because in my view one can never stop leaning about wine so in order to do so you got to keep the question coming be it silly or not to get the informative answers !!!
November 13th, 2009 at 2:04 pm
Wow, I never thought about a new generation of wine…I thought drinking wine is always trend-setting…
It is one of the oldest beverages in world, isn´t it!? So, I thought we would never need a new generation for it. But now, after I read your article, I have a new opinion about this issue.
Maybe I had another view on it, because I am a Hotelspecialist, so I deal with a lot of people, who are interested and educated in wine…
Its always interesting to see something from a different angle!
Looking forward to read more!
November 13th, 2009 at 3:34 pm
one more time!
i mixed up something: i was thinking of the roland’s cabernet reserve - not the robert’s reserve. sorry for confusion!
November 14th, 2009 at 5:22 pm
Hi,
I just wandered by your blog and kept on reading. Congrats for your page, sounds exciting, what you are doing down there. Speaking about your experience at the wine fair, I don’t think this is a particular behavior of young people in SA. If you look at twenty year olds and their attitude about drinking wine, it is always: Ggggglllllluuu-Mmmmhhh-gimme more. No joy, but eventually they get romantically involved, they go out on a quite date and all in a sudden, they start enjoying a good wine in nice company. Keep on sharing the pleasure about a good wine.
Best
Dirk
November 17th, 2009 at 10:03 pm
I agree with Dirk and just remembered how I started on wine. I think it was the sweet and cheap ones that ruined my first experiences and gave me the worst memories (if there are any!).
Now,years (and years…) later there is nothing better than good food, great company and fantastic wine.
So yes, be patient with the young and innocent ones, at the end they will all get there!
November 18th, 2009 at 9:43 am
Robert! You make me want to start drinking wine! (And not in a bad way, haha).
As you know, I’m not widely experienced in wine or evening knowing what is ‘good’ or not. I recall once someone in the supermarket advising me the best wine has the most alcohol content (and these folks were old). I’m not sure if I should believe them though…
Recently, NZ had one of its many annual wine events ‘Toast Martinborough’. I’m often in two minds about these types of events – Is it a place to celebrate drunken revelry? Or a great opportunity to actually learn about wine? Your post has convinced me to approach it as a learning experience! Hopefully I will get a chance to do so before I leave NZ.
Anyway, keep writing – it is always great to read on a subject that people are passionate about!
Bernice
November 18th, 2009 at 12:08 pm
Oh, there is a Rolland wine at Seidelberg? Cannot wait to get it!!:-)
November 18th, 2009 at 12:30 pm
@rot_weiss_essen:
Maybe there should be a Robert’s Reserve in addition to the Rolland’s reserve! I’m in favor,…..what do you say Robert?….what shall it be?….a Shiraz…Cab….or how ’bout a Malbec?
Does Rolland mean the famous oenologist Michel Rolland??…..I’m curious?? I heard he makes great wines!
’till the next…
November 18th, 2009 at 10:29 pm
Hey Maria,
I guess there´s no Rolland (Michel) wine at Seidelberg. . . I am just guessing haha. The Idea of a Robert´s Reserve is great but maybe Cerina deserves her Reserve first.
November 19th, 2009 at 7:13 am
….Hey, why not!…..the more reserves, the better! She definitely deserves it, she makes execeptional wines!
November 20th, 2009 at 2:28 pm
@ Dirk and Martina - Yes, I agree with your point of view full heartedly. One of the answer lies in the past, back then, before 94. The majority of the black population never came in touch with wine the right way. They never got the chance to learn and experience it, either the parents nor of their youngsters. That’s one of the major issues. Don’t get me wrong, most of the youngsters always go first for the alcohol and then for the taste to a certain extent, like all over the world. The percentage of this kind of youngsters in the black communities is much higher and some of them only know to drink wine like a shooter, because of the lack of knowledge. Unfortunately this behavior advances the stereotypes. Certain people label these events as “not needful”, but they don’t know better, because they can’t know better! That’s why I address to join and participate at these events, as well as to be patient and to look beyond one’s own nose. Everything is a process!
@ Arne – Roberts Reserve - Ha, ha, good one! Maybe it was another good example of a Freudian slip? Anyway, in terms of the different vintages. I spoke with our winemaker Cerina about the vintages. The first grapes of the 2005 vintage were harvested during the middle of February 2005. Cooler dry conditions yielded healthy, elegant wines with lower alcohols and soft tannins. The reserved vineyards were monitored throughout the growing season to see which will produce the best quality Cabernet for the Reserve. The vineyards with the best potential were handpicked into small baskets as 25˚Balling then fermented separate and matured in French oak barrels. The 2005 spent 18 months in 300 liter barrels. 100% French Oak [70% new]. The Reserve Cabernet Sauvignon 2006 was vinified from selected parcels as well during vintage 2006. These plots, each with a unique character, were carefully managed during the growing season before being handpicked into small baskets at 25.5˚Balling. The berries were hand sorted on a long sorting table to ensure that only healthy, ripe berries were pumped to the fermentation tank. The parcels were fermented and matured separately. The barrels were selected individually before racking, blending and bottling. The 2006 spent 18 months in 300 liter French Oak barrels.(80% First Fill). The 2005 vintage was a little bit better in terms of the climate, but the 2006 vintage was produced under more advanced technical processes in the cellar, in particular the sorting techniques. We suggest to keep the 2006 for another 4-5 years to reach its full potential. Make a long story short- the 2006 is a better wine !
@ Shawn and Confuzius – No, the name “Roland” comes from the owners first name, Roland Seidel. Cerina has got already her own wine, the Cecilia . A Cuvee made of Malbec, Shiraz and Mourvedre and one of our Social Responsibility projects. The inspiration behind this project are the thousands of children on this continent who are without parents, health, homes and the opportunity to have fulfilled lives. Proceeds of the wine sales of Cecilia will be used to benefit these children. The aim of this project is to help provide a safe home for homeless infants and young children and to help older children and young adults living on the streets find their way back to society in a respectable and sustainable way.
@ Bernice – Wow, welcome to the BLOG. Good to hear about some wine comments from New Zealand as well. No, alcohol is not really an indicator for good wine. I tasted some really good European wines, there were very low in alcohol content and some really bad wines with a high alcohol content. It depends more on the conditions of the vineyards, harvest, cellar techniques and type of maturation, general wine stability, PH, acidity and so on and so on …. Actually you can’t really say from the outside of the bottle whether the wine is good or bad – but alcohol carries aromas as well. Higher alcohol influences the taste-regardless of the quality of the wine and alcohol creates a full wine body to a certain extent.
November 21st, 2009 at 12:52 pm
Hi!
@ robert: thank you very much for the explanations! everything makes sense now…aha-effect:-)
I still do not undestand, why the wine is called Cecilia and not Cerina! The combination of Malbec, Mouverdre and Shiraz is unique. I guess you are the only winery with such amazing composition. And the wine is great, full of Terroir. Congratulations for that!
November 22nd, 2009 at 1:07 pm
Wow, I didn´t know something about those social projects like supporting kids to have a better life…I am really impressed!
I am very pleased to read about this topic!
Robert, maybe you can give us more details the next time…
November 23rd, 2009 at 6:36 pm
hey robert,
hehe..I’m one of those that just started on wine. Well, I’m already over this cheap and sweet ones..and I’m so glad. But I’m still wondering if you can be able to call a wine dry or sweet by the alcoholic strength. Maybe you can give some hints for absolute beginners..